ZoomON

Tradeshow Materials

This software company needed a quick folder and letterhead for data sheets for an upcoming trade show. Their Swedish parent company's printed pieces had a very conservative look, but to compete in the U.S., ZoomON's folder had to really stand out. Budget and a tight schedule were also considerations.

Our solution was this pocket folder, printed in silver, red and black, plus matte varnish. Simple but attention-getting, it was economical to print due to limited ink colors and a standard size. The letterhead is only two ink colors, and they can run it through their laser printer to add text as needed.