Apple Computer

Sales Incentive Program Logos

Apple’s top salespeople would win a trip to Barcelona, and, through an event planning company, we were asked to create the logo for the incentive promotion materials. We presented three options: one in the style of Miró (there is a beautiful Miró museum in Barcelona), a modern one in a cut paper style, and a brushstroke version, similar to Picasso’s style during the time he lived in Barcelona. The event planning company had trouble choosing, since they liked them all, and finally decided to buy all three.